Liz Li

Visual/Concept Designer

Biography

Liz Li

Visual/Concept Designer

As a UI/Visual Conceptual Designer, Liz Li is ready to help entrepreneurs innovate the future of their products as well as provide UI/visual design support. She is also tasked with bringing up new concept designs for the studio’s possible internal projects.

Liz says, “Playground is a wonderful place for young designers like me to unleash their creativity while making contributions. Everybody’s open to crazy ideas and you can feel safe delivering new concepts regardless of feasibility.”

Before coming to Playground, Liz completed an MFA in design at UC Davis. There, she developed a helmet called “BrainStorm,” which responds to a user’s brain wave activity by producing a range of corresponding colors and movements. Prior to that, she studied industrial design at Zhejiang University where she also worked with students from interdisciplinary backgrounds in the Studio of Design and Innovation.

Having participated in a wide range of playful “maker” projects, Liz believes that “design is an attitude rather than a kind of skill”. From basic circuit to user interface design and from 3D CAD to wearable product design, Liz is always ready to learn and explore whatever is necessary to better present her ideas.

At Playground, Liz looks forward to collaborating with the studio team and portfolio companies to bring new concepts into practice. She says, “It’ll be great if my crazy ideas can inspire people, provoke new ways of thinking and eventually become the best products ever.”



UI/UX Design Intern: OneFold
Product Management Intern: Taobao
Leader: Studio of Design & Innovation, Zhejiang University
Patents: 6 granted for utility models, 1 pending for invention
Alma mater: Zhejiang University, BE Industrial Design and UC Davis, MFA Design
Favorite activities: patrolling the office on one of the wheeley hover boards and cruising through Downtown Palo Alto on her little electric scooter
Unplugs by: making tea, shopping, skiing, and hiking