Design Principal Anh Nguyen works with Playground companies to develop their vision, product, and brand.
Anh and his brother Hoang, a fellow Playground design principal, “grew up expressing ourselves through visual arts,” Anh says.
Anh comes to Playground from Astro Studios where, among other things, he helped design the Nike FuelBand. Along with his brother Hoang, he co-founded the design collective Creative Session, which he describes as his “5-9.”
Last year, Anh says, he and Hoang “went to Costa Rica and Mexico, and we presented our design philosophy in front of over 300 creatives.” Despite the language barriers, they were able to connect through the language of design.
“Design for me is a way to tell stories and solve problems. Culturally we all have different values. Being aware of this makes you more empathic, and you become a better designer and an even greater observer,” he says.
In his work at Playground, Anh brings this passion for integrating different visions into strong, coherent design. “Everyone here is amazing with their craft,” he says. It’s an environment that ensures he’s always learning while his talents are brought to bear.
Co-founder, Creative Session (www.creativesession.com) design collectiveJury Captain, Core77 Design Awards for Consumer ProductsLead industrial designer. Astro StudiosHometown: Portland, ORAlma Mater: California College of the Arts
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